Whether you are creating a wedding invitation, business document or logo, you will need to work with type in some way. Type is one of the most important elements of any design. Bad typography can make the most beautiful design look ugly.
To ensure that your design is pleasing to the eye, be sure to avoid the following mistakes.
Typing a script font in uppercase
Why is this bad? You can hardly read what it says. Script fonts are designed to be used in lowercase.
Not paying attention to kerning
A classic mistake made by many beginner graphic designers. Kerning is the spacing between individual characters. Some free fonts come with very bad kerning so you will need to adjust it yourself to make sure it looks pleasing to the eye. As you can see in the top image, there is a large amount of space between the D and A and the A and Y. Correct this so that it looks like there is an even amount of space between all the letters in the word. You can do this in Illustrator or Photoshop by placing your mouse cursor between the D and A, holding down Alt and pressing the left arrow key.
Tracking on script fonts
Why is this bad? Most script fonts are designed to be one continuous line – the way you would write it with your hand. By increasing the tracking (spacing between all characters) you break up the individual characters – and it just looks weird.
Some people stretch a font when they cannot get it to fit within a certain space. Instead of stretching it, try increasing the font size and/or tracking. Or just use another font instead.
Using inappropriate fonts
Why is this bad? Using an inappropriate font can change the whole feel of your design. What type of attorneys do you think the Hirsch Attorneys on the top is? Probably not a very professional and trustworthy company. You should also try to avoid overused fonts to make sure your design is unique.
These are just some of the font mistakes one can make. Now I want to hear from you. What other font crimes should people avoid?