When getting a logo designed it is important to know upfront what you will be receiving from your logo designer. I’ve worked with business owners who only had a small jpeg of their logo. This is almost useless. If you want to increase the size of your logo for print, it will lose its quality and look jagged or blurry, which is NOT the impression that you want to create.
So how can you avoid that? By working with a professional designer that will be able to provide you with the necessary formats.
At the very least you will need to receive an EPS file. This is a vector format which means that you can increase and decrease its size without losing quality.
This is crucial if you are going to be printing your logo in any way, or use it on signs, embroidery, etc.
Other types of vector formats that you might receive:
- AI (Adobe Illustrator format) or
- CDR (CorelDraw format) or
- PDF (must be a vector PDF)
These aren’t crucial, but an EPS at the least is most important.
You must also receive JPEG or PNG formats of your logo. These are best for web or social media use. You will need your logo on a transparent background so that you can place it on top of photos or coloured backgrounds. This will most likely be provided to you as a PNG file. You will also need your logo on a white background (if this is applicable to your logo). This can be provided as a JPEG or PNG. You can use this on social media, on your website or as an email signature.
Before working with a designer be sure to find out what files you will be getting. This will probably be stated in the contract. If it’s not, you will need to ask your designer just to make sure before proceeding. Spending your money on a logo that can’t be resized and only finding out later can be heartbreaking.
Disclaimer: if you are a web-based business or a blogger and you will never be printing or resizing your logo then a vector format of your logo might not be necessary. But it will still be nice ’cause you never know that you might need it in the future.
I’ve only shared the bare essentials you will need to receive. Most designers will provide you with more formats.
Have any questions? Please share in the comments!