North Star Learning was started by Zehra Ispahani. She teaches children and young adults between the ages of 4 and 15 with learning preferences/difficulties. Most of the teaching is one-on-one. She also teach kids creative writing and story telling and on the weekends they have arts and crafts sessions.
She wanted her brand to be cheerful, happy and inviting and hopeful. In terms of colour palettes she wanted to work with soft colours: blue, green and peach. After she sent me her Pinterest board filled with inspiration, we started working on the primary logo. Here are the three options I sent her:
Zehra chose option #1 to work with. Then we added colour to the logo – my favourite part! Below you can see the final result: the primary and secondary logos, colour palette, font palette, patterns and business card.
I absolutely loved working with Zehra and on such a fun and inspiring project. Best of luck with North Star Learning, Zehra!