Earlier this year I completed a new logo and website for the Rise Foundation. Rise is a volunteer program in South Africa which focuses on empowering and enriching the pre-schools in under privileged areas. Rise gives volunteers who are mostly traveling from overseas the opportunity to explore our beautiful country and leave a positive impact while doing so.
The target audience for Rise is young, responsible travelers looking to make a positive impact on the world. My client wanted Rise to be perceived as honest, genuine, caring, peaceful, kind, eco-friendly, and compassionate. After my client created a Pinterest board filled with inspiration I got to work and presented her with these four logo options.
We did some minor tweaking to option #1 and that’s it! I applied colour and watercolour effects to the logo and this is the colour option my client chose:
The watercolour version of the logo is used on the web, social media and print. A simpler version of the logo is used for embroidery and signage.
After completing the logo design, we got started with the website. I built it on the Genesis framework on WordPress, the same framework my own website is built on.
I’m super proud of the final result and feel so honoured that I was able to work on something so inspiring. Do yourself a favour and go read the Rise story here. I’ve got no doubt that it will make you smile.