A good logo is synonymous with the brand it represents. Think about iconic brands such as McDonald’s or Apple. Their logos are like an instantly recognizable shorthand for the business itself.
A logo is essentially a symbol used to represent a brand. Dig deeper and you’ll find that many logos have a hidden meaning, often something that relates to the company’s backstory or a clever visual pun. After all, branding is all about storytelling—it’s how humans connect.
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