Are you still sending quotes to potential clients? Here’s why you should send a proposal instead: a proposal is a document that includes not only the project cost, but also a detailed description of what the client will be getting, what your process is, and more. If you are only showing the client your price the client sees it as an expense. But when you send them a professional proposal you are explaining to them why they should work with you and showing them what they will be getting for their money. When I was starting out as a freelance graphic designer I was sending quotes to potential clients. Almost no one was accepting my quotes. But when I started sending proposals suddenly I was landing client after client.
Interested to hear what I include in my proposals that make them so effective? Here are the sections I include.
What to include in your client proposals
Client name and contact details and your name contact details. Personalise your proposal. The client wants to see that you are writing it just for them.
A quick description of the project. Simply describe what this project is about. Are you designing a brand identity, a WordPress website, or writing an “about pageâ€