I’m finally sharing with you a logo design I completed last year for a client in Cambridge, England. This logo was for High Flyers Day Nursery which is a main-stream nursery that offers support to children with additional needs. They hope to gain a reputation for being a centre of excellence for training staff and providing an environment where children with additional needs can flourish alongside their peers without difficulty.
The client provided me with a brief, which rarely happens. Most of the time I send my clients a branding questionnaire to fill out. But this client had all the info available for me beforehand. They wanted the new logo to…
- Reflect the name and type of business without being gender specific
- Appeal to parents of children under 5
- Be suitable to adapt to use on letterheads, website and marketing materials
- Be bright and simple, include an image and the full name of the business
- Something a little different to what is currently in the local area
This type of project fits my style perfectly so I was very excited to work on it. I provided the client with the following 4 options in black-and-white. I was hesitant to include an option with an airplane because I thought it was too gender specific. The client, however really wanted to see an airplane version and I obliged.
My client gave me feedback on each option, which was a nice touch. She chose the airplane version, but wanted to see what it would look like with a child in the airplane. This was a bit tricky, because I had to be careful not to make the child look too much like a boy, or too much like a girl. As far as the colours go, my client preferred to use primary colours, but I also included a few other brightly coloured options:
The final logo has the main font and “trail” from the original option #3. I’m very pleased with the final colours and the logo overall.
What do you think? I’d love to hear your thoughts in the comments.