Hello friends! I’ve been busy lately stocking my shop with new printable Christmas cards and calendars, and blogging has taken a bit of a backseat. But I’m back today and happy to be sharing with you some new work: a logo and flyer design for La Forme – Clínica Estética.
La Forme is an aesthetics clinic (facial and body treatments) in São Paulo, Brazil. It is located inside a male/female gym and will serve male and female gym members as well as non-members. This is my third Brazilian client now, but just in case anyone is wondering, I don’t speak Portuguese 🙂
My client, Andréa wanted her business to be perceived as modern, clean, and well organised. She shared with me a Pinterest board with a nice amount of examples of branding that she liked which is very helpful to a designer to get to know the client’s style.
Based on what she pinned I came up with these three logo concepts:
My client picked concept #3 and then I showed her some colour options. Here is the brand board and flyer.
Even though my client chose my basic logo package that only includes a logo, I wanted to build out the rest of the brand identity for the purposes of this blog post so that potential clients can see what is included in my complete logo package. Plus, it’s just fun to build out a brand like this and experiment with different patterns and colours 🙂
I hope you enjoyed my latest case study! Let me know what you think in the comments.
Oh I really love the design of the flyer. And that logo is totally spot on for an aesthetics clinic!
BTW, your printables are all beautiful! 🙂
Aww, thank you Yuni! It’s so nice to hear that 🙂
Quisiera ponerme en contacto contigo.