I was contacted by Daniëlle in May to design her a logo for her new personal coaching business. Flowers and Flourish‘s mission is to help young, ambitious women to flourish, feel good and live a meaningful life. Her ideal client is a young woman (25 – 35) who loves to learn about personal growth and development. She is educated and is ambitious to build a successful career or business. She loves to read, explore, travel, write, photography. She wants to live a meaningful life, find her gift/talent in life and she wants to realize her dreams.
As far as the look she wanted to go for, she wanted something feminine, colourful, but simple. She already had a colour palette in mind, and wanted to use watercolour flowers in her logo after coming across my bloom wallpaper on Pinterest 🙂
After filling in my questionnaire, I had a great idea about she wanted and what her business is about. She also sent me a Pinterest board filled with inspiration. Here are the 3 logo options I presented to her:
Daniëlle chose the first option and didn’t request any changes. We then moved on to the colour stage! Below is the final brand board.
Wrapping paper | Tealicious| Bike with flowers | Fleur
Be sure to visit Daniëlle’s blog. I promise you will be inspired!
I just love reading your logo case studies! Simply & direct, but always impactful.
That makes me happy to hear! Thank you, Sierra!
Love the design ideas! Just simple,creative and unique..
Carmia, I adore this so much! It looks great. The colors are unique to her brand which makes it even more interesting. Great work. 🙂
Aww, thank you, Angel! Makes me happy to hear that!