When branding your business yourself it can be tempting to use the fonts your computer came with. Most folks don’t really know what fonts to use and don’t have the time to find nice fonts. So, they stick with their system fonts. But the problem with these fonts is that everyone has them. And they have been used billions of times – by other businesses as well. So to get your business logo and branding to stand out, use unique fonts.
In this table I am showing you which fonts to avoid and some free and paid alternatives to use instead.
Click on the links below to download the alternative fonts:
Claire Hand | D.I.Y. Time Sans
Calendas Plus | Calluna
Wendy Medium | Alana
Mountain Retreat | Amorie Modella
Bebas Neue | Microbrew
Patrick Hand | Julieta Pro
Allura | Asterism
Jenna Sue | Jacques & Gilles
These are only my suggestions and there are many other alternatives out there that you could use! If you are looking for font pairing ideas, check out this helpful post by Canva.
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Oh my gosh, this needs to be blasted to everyone who tries to DIY their branding! Even my guy knows that Comic Sans is a no-no, and he’s definitely not a designer, haha!
Haha! Granted, some non-designers do have an eye for design!
What about Helvetica – the most perfect font of them all.
I didn’t include Helvetica because it is sometimes used very successfully, but other times too often and inappropriately. But I do like Helvetica – in moderation.
Thank you!!! I have seen the Papyrus font a billion times in the past month and it’s a bit annoying at this point. I’d love to never see that font again.
Haha, yes it’s so overused! And mostly used inappropriate.
Thank you for this very informative article. I haven’t seen some of the fonts you described as being a good alternative. Where can I get them?
Hi Carol, glad it helped! The download links for the fonts are just below the image.
The one I am SO sick of, is Lobster and its children… please stop. lol
Haha! Yes that one, and also Freehand 521. So overused.