Your website is as important an asset to your business as your retail storefront. These days, most consumers use the Internet regularly to discover products and services and learn more about relevant brands.
The thing about having a website is there are many ways to promote it online. Digital marketing is a broad topic and encompasses various methods, strategies, and techniques. Sadly, some parts of digital marketing are either outdated or strongly discouraged.
It can be hard to keep up with the latest search engine optimization news as it’s an ever-changing niche. If you’re worried that you might be making some online marketing mistakes, take a look at the following ones to avoid without question:
1. Spamming Your Content With Keywords
Read the content on each page of your website. Does it make sense to you, or is it full of sentences that make little sense? If a web page doesn’t have content that flows smoothly to human readers, it will not fare well with search engines.
That’s why it makes sense to avoid spamming your content with keywords just for the sake of “ranking on page one” of search engine results pages.
2. Sticking Solely With PPC Marketing
If you have an unlimited supply of money, you can ignore this section. However, for the other 99.9% of people out there, you shouldn’t stick solely with PPC marketing. As you probably know, PPC marketing isn’t cheap, and delivering real results costs a lot of real money.
You should only use PPC marketing to complement existing quality white-hat backlinks for SEO. In other words, PPC marketing campaigns should work alongside existing organic ones.
3. Avoiding Responsive Design
Responsive web design is now an essential function of all websites. According to Google, more than half of all searches take place from a mobile device. And if you look at your website statistics, you’ll find that also applies to your website visitors.
If you don’t have a responsive website design, you will alienate your mobile visitors. Plus, you will highly likely drive them away to competing websites that do offer mobile users a responsive layout for their devices.
Responsive web design is also crucial for SEO purposes because search engines like Google now flag up when sites aren’t mobile-friendly. As you can imagine, that will mean your visitor numbers will take a nosedive.
4. Not Researching Your Online Marketing Partners
It’s no secret that many business owners outsource their online marketing to SEO specialists. After all, business leaders may not be interested in search engine optimization or know how to optimize their sites.
Before you hire an SEO specialist, it’s wise first to check their credentials. Can they provide proof of their past successes? Are they qualified to conduct SEO work, either by Google or some other well-known entity? And what techniques will they use to promote your website?
Anyone can call themselves an SEO guru these days. Make sure you aren’t spending your marketing budget with someone that offers no real value for money.