What is a logo?
Image via DesignSponge
A logo is used for identification. It is used to identify your organisation and helps you differentiate yourself from your competition. A logo should be memorable, easily recognisable and simple.
So why do you need to use one for your business?
Here are nine reasons why your business needs a logo:
1. Your business will seem bigger
Aptit branding by Pahlavani Design
An established business will attract more customers/clients.
2. You will come across as being serious about your business
When I see a business with a Microsoft Clip Art logo it makes me think that they aren’t very serious about their business. They didin’t take the time to brand their business, so why should I take them seriously? A business owner who got a professional logo for their business, is committed to and proud of their business.
3. It will seem like you’ve been around for lots of years
Day to Day logo by Ashley Keller
It makes a customer feel assured that they are doing business with a company that has been around for a while, rather than a fly-by-night.
4. Your business will come across as trustworthy
by Vimal Kutmutia
Your customers want to work with someone who is stable and firm.
5. To be more memorable
True Makeup Logo by Tyler Gross
It’s easier to remember a business if they have a unique and well-designed logo.
6. It will look like you are doing well financially.
The Red Balloon Logo by Beth Mathews
When a business has a professional logo, it means that they have the money to hire a professional designer to design their logo for them. It makes the customer think, “They must be doing very well because they get a lot of clients.â€
7. To attract your target market
Creme De Les Femmes by Penny Tselikis
By designing a logo with the target market in mind, they will be attracted by that.
8. To make you stand out from your competition
Whitney Darling logo by Amy Wood
If all of your competitors have an image of a flower in their logo, this is your chance to stand out! People want something different and they will see that you made an effort to be different.
9. You will look consistent…
Em Cartaz by Kempeli Design
…when all of your marketing materials have the same “look and feelâ€.
Do you have anything to add to this list? Please leave a comment below.
This is the best blog I’ve seem in a long time for logos. Thank you for sharing. Particularly enjoy the benefits of logo including that it adds credibility or trust to your organisation. I think it also shows you care about your business and also can be a wonderful tool in showing off your true colours, creativity and flair that other competitors might not have.
I agree, Ray! Your target market definitely wants to see that you care about your business.
Because your corporate signage looks infinitely better with one! Graphics add visual interest and increase readability. Plus, the use of photos and color graphics creates 300% greater recall than signs without them. When it comes to signage, a logo makes all the difference in the world 😉 Great article. Thanks for sharing!
I agree 100%! Thanks for taking the time to comment